FOR IMMEDIATE RELEASE

Contact:             Deb Kohls, SVP Marketing

Leisure Interactive, LLC

714.628.3423

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Friend Communications, Inc changes name to Leisure Interactive, LLC to align with expanded Mission – simple software solutions for the leisure lifestyle

Orange, CA — April 13, 2010 – After 8 years the Friend Communications name will be retired and will now officially be known as Leisure Interactive.  The new company name establishes a clearer link with the broader mission of the company – to deliver best-of-breed software, management and marketing solutions for the leisure lifestyle industry.

The legal structure of Friend Communications has also changed, from a corporation to a limited liability company.

Leisure Interactive founder and CEO, Gary Pace, named the company Friend Communications in 2002 when he launched the first real-time online reservation system for the campground and RV Park industry.  “At the time we launched “Friend”, companies like Orbitz and Expedia were successfully changing the way consumers booked business and pleasure travel for airlines, hotels and rental cars.  But no one was doing that for the campground industry.  As long-time industry veterans we decided to change that – the name Friend Communications reflected the connection we wanted to create with our customers and consumers.  The concept of “Friend” will always be at the heart of what we do but as our company grows and expands into different markets and industries we needed a name that would better reflect our future vision.”

Hercules, the company’s flagship product has rapidly gained market share in the campground and RV Park industry.  Product enhancements are currently underway for planned expansion into other leisure lifestyle industries, such as marinas and RV rentals.

With the name and legal structure change all brands and products formerly owned by Friend Communications and parent company Leisure Holding, including ReservationFriend.com, CampingFriend.com, Hercules Front Office, PARCS software, the CampingAds network, Camping.com, and RVSales.com, will live under the Leisure Interactive umbrella.

About Leisure Interactive, LLC

Leisure Interactive LLC, is a leading provider of online reservation, property management software and marketing solutions for the Leisure Lifestyle industry. Leisure Interactive, LLC also operates a large network of consumer focused leisure travel and information websites, including camping.com campground.com, RVparks.com and rvsales.com.

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FOR IMMEDIATE RELEASE
Contact:     Kelly O’Bryan
Marina Reservation Services, LLC
(714) 628-3434
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Marina Reservation Services, LLC delivers a powerful suite of online tools to improve the way marina operators manage their business, reservations and online marketing

North Palm Beach, Fla. — March 1, 2010 — Marina Reservation Services LLC, is the first-ever suite of online software services built exclusively for Marinas and the Marina trades.  The new solution delivers a secure, state-of-the-art infrastructure that makes it easy for Marinas of all sizes to take and manage online reservations, manage all aspects of the marina business and connects them to boaters worldwide via an integrated marketing solution and growing affiliate network.

“We saw a tremendous need for a simple yet powerful, easy-to-use, and cost-effective online technology solution for marina business owners to really leverage the power of the internet to improve revenue performance” said Cam Collins, the newly named President of Marina Reservation Services, LLC & Exuma Technologies (the makers of DockMaster Software).  “By creating a new company that combines the knowledge, systems and expertise of the three companies (Exuma Technologies, Marinas.com and Leisure Interactive) we can now deliver a variety of premiere online software solutions to help marina business owners grow their business.”

Through Marinas.com and a growing affiliate network, marina operators will now be able to harness the power of the internet to increase awareness and offer real-time online reservations to boaters for a variety of berth types.  
“Marinas will now be able to make all of their annual, seasonal and transient slip inventory available to consumers on Marinas.com and an ever-expanding affiliate network.  They will never lose another sale to phone tag or an email black hole, and unlike a reservation request, a confirmed online reservation is delivered automatically by the system, and the best news – the reservation is completely paid in advance”, said Bruce Harris, President of Marinas.com.
DockMaster will license Leisure Interactive, LLC’s property management system known as Hercules to power the new DockMaster Reservations and Front Office Revenue Management system.  

“By migrating to the integrated DockMaster powered by Hercules platform, new and existing customers will continue to enjoy the expertise, service and support of DockMaster, along with the added benefits of the most advanced property management system available to marinas,” stated David McKnight, COO, Leisure Interactive, LLC.  “DockMaster powered by Hercules is easy to use with no software to install, no servers to maintain, no IT professionals to employ. It’s a powerful enterprise-class application that meets the needs of multi-marina operations, yet is simple enough that smaller marinas enjoy the big marina benefits.”

“Let’s face it the reason most people are in the marina business is because they love boating, they love being around boats and boaters – they don’t love being stuck inside attached to a phone or a computer,” said Pam Harris CMO, Marinas.com “this new solution frees managers to get back to doing what they love – taking care of their customers.  The time is right for marinas to take advantage of technology that has worked in other industries to boost their business.  This is the future of marina management.”

Marina Reservations Services, LLC is a full-service technology provider to the marina industry, offering a variety of software solutions tailored to fit the needs of each individual marina business, to improve reservation and marina management efficiency and marketing effectiveness.

About Marina Reservation Services, LLC
Marina Reservation Services LLC, is newly formed LLC founded by long time marina industry technology leader – Exuma Technologies (makers of DockMaster Software), the #1 online resource for boating enthusiasts – Marinas.com and the leading provider of online reservation systems and property management software for the outdoor recreation – Leisure Interactive, LLC.  For more information: Riz Sheikh, Director of Business Development, (561) 969-2882, This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
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For Immediate Release

For More Information

Deb Kohls
Friend Communications
(888) 333-9383, ext. 223

Friend Communications Expands Portfolio,

Acquires PARCS Software

ORANGE, Calif. – Friend Communications has acquired PARCS Software in a move to further its portfolio of software options, and offer RV parks and campgrounds more choices in selecting a software package. The acquisition will also give Friend the opportunity to expand into vertical markets, such as marinas and bed and breakfasts.

“The PARCS software owners were exiting the campground industry and after years of partnership, the acquisition was a natural progression,” said Gary Pace, Friend president and CEO. “It is a logical fit for the Leisure Holdings/Friend Communications portfolio to add a locally-installed front office option to complement our new world class Web-based front office property management system, Hercules, giving our customers more software solutions. The move greatly benefits the industry by providing top-of-the-line front office management options that seamlessly integrate with the ReservationFriend online booking engine and the growing network of Web portals.”

With the acquisition, customers can get quality Friend products and support whether they choose a locally-installed software solution such as PARCS or the Hercules hotel-type web-based solution, fitting any situation from small, family-run parks to large, multi-property parks and everything in between. The PARCS software easily integrates with Friend’s online booking engine. Also, Friend is currently working with other front office alliance partners to deliver this same high-quality integration to further increase its portfolio of options.

Pace went on to explain that the PARCS acquisition is part of the company’s overall goal to create strategic relationships with other industry leaders so that its customers have the best choices to fit their needs. “That belief is as strong today as ever and our commitment to all our alliance partners, including other property management systems, will not change with this acquisition,” added Pace.

A Canadian company, PARCS will continue to be run out of Canada with few noticeable changes. The staff will stay in place, and the product will continue to be offered, sold and supported. Friend will integrate support into its Southern California location. Current customers won’t notice any disruption of service, but can expect upgrades over time as new features are added.

“PARCS customers will now have a whole new opportunity to grow and market their business. This move allows PARCS to be a part of a complete reservation and online marketing solution,” said Ron Vincent, PARCS Software Business Manager. “We are confident that this move will continue to strengthen the software options available to the industry, giving campgrounds invaluable tools that will increase their profits and lead to greater guest satisfaction. I am excited about this new direction.”

PARCS Software is one of the most respected software products for management in the outdoor hospitality industry, and is currently used by over 300 customers throughout the USA and Canada. The PARCS software is designed to improve the management of daily operations for RV parks, campgrounds, resorts and marinas.

Friend Communications Inc., a subsidiary of Leisure Holding Inc., provides an integrated portfolio of services, including online reservation technology, advertising infrastructure and marketing services to the outdoor recreation industry. Friend is committed to delivering best-of-breed products and marketing support to unite the businesses that make up this vertical and allow the industry to compete effectively for the general travel dollar. Through industry partnerships and its own brands, including Camping.com, Friend enhances the consumer’s online experience by providing outdoor recreation-centric information, resources and an extensive online reservation network for locating RV parks and campgrounds. More information is available on the Web at www.friendcommunications.com or by e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .