Leisure Holding, Inc. (LHI) is a technology and marketing company that is building the dominant lifestyle and commerce network for the $108 Billion outdoor recreation industry. The company connects consumers to reservations, classified listings, travel planning, community, advertising and product referrals through an open industry wide network and it's own brand porfolio. LHI builds technology solutions that power reservations systems, advertising networks, classified engines and websites for its own portfolio of brands as well as brands owned by many of the industry leaders. LHI is the parent company of Friend Communications, Camping.com, RVSales.com and the CampingAds advertising network.
My Dad, bless his heart, has been saying for the past 20 years that he really needs to learn how to use the computer.To this day, I don’t think he really knows how to use email very well, but he has learned how to use the Reply button. Then early this summer, I received a card from him. I opened it up and saw a graphic image of an easel that looked like the early days of clip art, and lo and behold, on the easel was a poor quality picture of my dad, embedded in the clip art.Inside the card, it said, Hope you have a good summer.Considering that he doesn’t even remember to send me a birthday card (and that’s ok because I love him anyway), why in the world would he send this card?
Stay with me here - I really am going to make a point about relevant content and marketing your campground or RV Park...
In today’s tough economy it’s more important than ever to make it easy for consumers to find you and make a reservation – the way they want, whenever they want - online, telephone, fax or walk-in. Technology is playing a key role in changing the way businesses manage those consumer interactions. Some operators are finding that technology can significantly grow their revenue, save them time, or even save their “bacon” as I will describe in an example later in this posting.
As technology evolves, it becomes increasingly important to keep up with the trends or run the risk of becoming disadvantaged from your competition, especially as it relates to how you attract and service your guests. Increasingly, the hospitality and other travel related industries are looking at the way technology is delivered as an opportunity to free up time, save energy and resources, focus attention on guest satisfaction, and ultimately create a competitive advantage . It’s really a matter of convenience and making technology work for you, rather than you working for it.
Like many college students, I slept through most of my economics classes. My University held Wednesday night dances that didn’t start until 10:00 and “of course” I only stayed for 30 minutes because I wanted to be alert for my 8:00AM Economics class the next morning. Needless to say, occasionally I would raise my head off my desk and try to listen to the concepts of Supply and Demand. At the time, little did I realize that I would see Supply and Demand permeate everywhere throughout my adult life. Ever try to buy tickets to a sold out Jimmy Buffet concert? Prepare to pay double the ticket list price. A few years ago my wife needed to buy a Furby for a Christmas present and I couldn’t find one in any store. So I ended up paying over $100 on eBay only to watch the prices drop to $30 the week after Christmas. And then the ultimate example of Supply and Demand is Gasoline prices, for which we all love making our weekly contributions toward the construction of palm island and indoor skiing resorts in Dubai.
Gary Pace
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