A Marketing Tale of 2 Tails
Understanding Long & Short Tail Marketing

Don’t Cut-off your Tail to Elevate Your Pretty Face One of my favorite radio commercials is an AT&T commercial that talks about Howard’s Rug. It’s a fictitious store that carries one rug and the owner doesn’t want to advertise his business because somebody might buy his rug, and then he would be out of business.…
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Software as a Service Explained – As Only Gary Can
Getting SaaS-y . . . (it’s not what you think!)

In today’s tough economy it’s more important than ever to make it easy for consumers to find you and make a reservation – the way they want, whenever they want – online, telephone, fax or walk-in. Technology is playing a key role in changing the way businesses manage those consumer interactions. Some operators are finding…
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Yield Management for Campground Operators
Oh My Gosh, What if Someone Complains…

Like many college students, I slept through most of my economics classes. My University held Wednesday night dances that didn’t start until 10:00 and “of course” I only stayed for 30 minutes because I wanted to be alert for my 8:00AM Economics class the next morning. Needless to say, occasionally I would raise my head…
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Accrual Accounting in Property Management Systems
I Don’t Know About You, But I’m Excited!

written by Gary Pace, CEO and President of Leisure Holding, Inc I try to make most of my postings fun to read by inserting a bit of “tongue and cheek” humor into my comments and examples. When I decided to write about different approaches to Accrual Accounting in property management systems, I thought “now there…
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It’s Time To Embrace Consumer Campground Ratings
The Ostrich Factor: You Can Put Your Head In The Sand, But They Can Still See You.

For decades, ratings have been a highly publicized part of marketing the RV park and campground industry to consumers. The most common method of promoting a campground business has been through printed magazines, publications and directories. There were only a few campground rating services, generally provided by directory or travel guide publishers who sent full-time…
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